The last time I wrote about social media, I made the case for storytellers and content creators to listen before they do any brand promotion online. Observing your online network should’ve given you some insight into what topics interest your neck of the digital woods. Now that you’re ready to talk, what do you say? Here are a few easy ways to package and deploy that insight to benefit your social media strategy.
Create a social media calendar
Timeliness is next to godliness online. Make a calendar of holidays, annual awareness campaigns and events you can leverage to promote your work. At the beginning of the week, I also make a note of upcoming project/product launches and deadlines that need to be promoted. This saves me time during the week and ensures MediaStorm’s social media content serves our business goals.
This Father’s Day, we presented “A Shadow Remains” to our fans and followers. The film premiered online in 2012, but Phillip Toledano’s story of taking care of his father during his last days expresses a timeless emotion.
“Every human being has paid the earth to grow up. Most people don’t grow up. It’s too damn difficult. What happens is most people get older. That’s the truth of it. They honor their credit cards, they find parking spaces, they marry, they have the nerve to have children, but they don’t grow up. Not really. They get older. But to grow up costs the earth, the earth. It means you take responsibility for the time you take up, for the space you occupy. It’s serious business.”—Maya Angelou, The Art of Fiction No. 119
“The set of practices required for a young man to secure his safety on the streets of his troubled neighborhood are not the same as those required to place him on an honor roll, and these are not the same as the set of practices required to write the great American novel. The way to guide him through this transition is not to insult his native language…. No, they need to be taught that all norms are not transferable into all worlds.”—TA-NEHISI COATES The GOAT
“1. FEED YOUR CURIOSITY.
2. LEARN TO MANAGE RISKS AND FIND A BALANCE.
3. START TO UN-PROGRAM YOUR THINKING.
4. MAKE CREATIVE EXPLORATION YOUR M.O.
5. SCRUTINIZE THE UNFAMILIAR.”—5 WAYS TO BE INSPIRED BY YOUR EVERYDAY LIFE
“As a Black women filmmaker I feel that’s my job: visibility. And my preference within that job is Black subjectivity. Meaning I’m interested in the lives of Black folk as the subject. Not the predicate, not the tangent. These stories deserve to be told. Not as sociology, not as spectacle, not as a singular event that happens every so often, but regularly and purposefully as truth and as art on an ongoing basis, as do the stories of all the women you love.”—
Quote is from her speech at the 7th Annual Black Women In Hollywood Luncheon by Essence. I really love the "not as sociology, not as spectacle" part. I love this quote so much and admire and enjoy Ava’s work.
The First Step in Your Social Media Strategy Isn’t What You Think
Social media is vital to content distribution. Filmmakers, photographers and journalists who don’t use it are missing out on the opportunity to build direct relationships with their audience. But getting social online can feel overwhelming to storytellers who don’t use these tools in their personal lives. In our Methodology workshops, the first questions participants looking to get started with social media ask me are: which platforms are worth my time and what in the world do I talk about all day?
It seems daunting, but the answer to both questions is simple: Listen first.
It’s easy to overlook the value of listening when socializing online or in person. Our instinct is to just dive in. But that’s not a strategic way to build your business. As every great procrastinator knows, new social platforms and tools are debuting all the time and it’s easy for social media to turn into a time suck that steals productivity rather than a tool that promotes your work.
“When you execute on ideas, you are forever associated with a tangible thing. People remember tangibles, not ideas. Looking back and connecting the dots, I’ve realized that any big career advancements or opportunities that came my way were always linked to something I made, or built.”—Need/Want co-founder Marshall Haas, Want to Meet More People? Make Things.
“The best advice I can muster after exactly four years in this business [is]… don’t wait around for someone else to tell your story. Do it yourself by whatever means necessary.”—Lena Dunham, SXSW Keynote Speech
“You can’t move forward when your actions hinge on someone else doing something for you. All the time you spend focused on trying to move ahead in the industry, trying to grab, is time you’re not doing the work. Waiting for permission, waiting for help, waiting for understanding is not doing. You gotta knock it off.”—Live And Direct: Ava DuVernay - It’s All About the Work // OZY
“We need systems that are wiser than we are. We need institutions and cultural norms that make us better than we tend to be. It seems to me that the greatest challenge we now face is to build them.”—Sam Harris and other thinkers on the greatest challenges we face as a society. (via explore-blog)
Anti-American sentiment poses a challenge to companies seeking to export to some regions of the world, most notably parts of Asia and the Middle East. At the same time, segments within those regions keenly identify with U.S. urban youth culture—the world of hip-hop and rap. Research I conducted among Chinese undergraduates suggests that this identification may mitigate hostility toward the United States and increase people’s willingness to buy American brands