One More Thing: What You’re Doing Wrong on YouTube
I talked to digital entrepreneur, Jabari Johnson, about the role YouTube will play in the future of the music industry. Here’s a quote that didn’t make the article:
The music video has become the representation of the artists. I think that’s sort of the direction it has led to. People who are doing it right are putting up videos on a consistent basis…The things that people get wrong aren’t on the production side, but more so on the technical side. People aren’t optimizing their channels like the should. They’re not titling their videos, and tagging their channels, and using SEO tools they could be using. They’re not utizling playlists and interacting with other channels and networks on YouTube. There’s so many things you could be doing that would will help increase your audience on YouTube. Certain artists just don’t know. They’re not privy to some of this stuff.
Bounce music made it to The Atlantic, and the headline is ‘Shake It Like a Salt Shaker’.
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Now Reading: Is It OK for White Music Critics to Like Violent Rap?
For me, a white person, a rap fan who does in fact enjoy Chief Keef’s album, for musical reasons, much the same as I enjoy Waka Flocka Flame’s music, even as I find the lyrics banal and deplore much of their message—a person who likes to think that I can compartmentalize various elements of artistic expression, and appreciate music without any agenda—it’s worth giving hard thought to what it means that a black person is saying that she can’t. It’s worth ruminating on how deeply and insidiously white privilege and the black lack thereof infect every aspect of life in America—even something as simple as enjoying a good pop song.
